Flash, Frames & Blinking Banners – Avoid building an entire site in Flash. Search engines cannot find or read a site built totally in Flash. A good alternative is to create an html site and implement Flash elements inside this type of site. Frames are difficult for users and search engines can’t read sites built in frames. Avoid frames completely! Too many blinking banners, moving text or images can be distracting to the visitor and give the wrong impression. Too much bling is not a good thing for a website.- Poor Content, Too Much or Not Enough – What you say on your site is extremely important. Be brief and get to the point with effective, powerful words. If a visitor has to scroll multiple times to read all the text they and move on. People are typically in a hurry and want the info fast. Have you been to a site with no text and wondered what they were all about? Text on the home page is important for the visitor and for the search engines. Don’t make them guess what’s behind door #1, tell them what you are about so they will want to explore further. (more…)
Archive for May, 2009
Five Web Faux Pas to Avoid
Wednesday, May 27th, 2009Search Engine Demographics
Wednesday, May 13th, 2009
Whenever I do a workshop or speaking engagement I ask the audience, “What search engine do you use for finding sites and information?” I’m often surprised at the responses and almost always learn about one or two search engines that I’ve never heard of before. Google, MSN & Yahoo remain in the top three so I’ll summarize some of the data for those.
Google is preferred by males and Google users are 43 percent more likely to buy online over other Internet users.
MSN is preferred by females and those 55 and over prefer this search engine. MSN users are 48 percent more likely to purchase than other Internet users.
Yahoo! users make up the 18-34-year-old segment and are 31 percent more likely to make online purchases.
As a web marketer how will you use this useful information?
