Pretend you are opening a store in a busy shopping mall. As a savvy business owner you will budget for the monthly rent, utilities, security, signage, advertising, marketing, fixtures and inventory. Will you expect to begin making money the minute your doors are open for business?
As a website owner, let’s use the retail store analogy – you invest money in the building of the website or the retail storefront. Next, you open your doors for business or your website goes “live”. The thinking is that once the website is built, the search engines should find you immediately and the cash register will start ringing. Is this realistic? Why are online expectations so drastically unrealistic from offline expectations?
1. Easy – Let the visitor know it is easy to do business with you. Easy to order, easy to buy, easy to subscribe, easy to phone, easy, easy, easy. Don’t we all want everything to be easy? This is a buzzword for sure.
