Archive for the ‘Attract Your Ideal Clients’ Category

Going Offline to Get Clients Online

Friday, November 4th, 2011

Did you put up a website with expectations that clients would come clamoring to buy your unique products or services? If so, consider some offline marketing to get clients online.

SEND THANK YOU NOTES

Did you know that a large percentage of new business comes from referrals? Send a personal, handwritten thank you note to anyone who refers someone to you.  This will perpetuate more referrals and I bet your competition isn’t doing this! Who doesn’t love to get something in the postal mail besides bills and junk mail?

AUTO ID PLATES AND LETTERING

How often are you stuck in traffic and end up staring at the license plate in front of you? This is the perfect place to display your web site address. If you have a short slogan or tagline, it can be placed on top with your web site address on the bottom. There are also companies that offer nice lettering to place on your back or side window. Have you ever searched for a pen and paper while trying to memorize the magnetic sign on the truck for handyman services, plumbing or hardwood flooring? The person in the vehicle behind you could be your next customer!

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Posted in Attract Your Ideal Clients, Creative Marketing, Web Marketing | No Comments »

Everybody’s Nuts

Wednesday, October 13th, 2010

I was eating a bag of pistachios and started laughing out loud when I read this: Everybody’s Nuts guarantees that 100% of our nuts will be open. If you find a closed nut do not attempt to negotiate with it. Simply return it for a free bag of nuts! Go to our website at www.everybodysnuts.com

Their website is awesome! It’s simple and interactive. Check out the section that says Create Your Own Stach Comic. And by the way, their nuts are really good and addicting.

I think they’ve done an ingenious job of marketing. Is there some way you can add this type of humor into what you are doing? Their name is very catchy and memorable. The navigation on the website is funny too. They just recently added an online store where you can buy nuts by the case. I can think of several people who would get a real laugh out of getting these as a gift. Have some fun playing around their site and maybe it will spark some ideas for your own web site!

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Posted in Attract Your Ideal Clients, Effective Web Sites, Web Marketing | No Comments »

What Makes YOU Special?

Wednesday, September 16th, 2009

fishAccording to recent web statistics there are one trillion websites. Keeping this number in mind, how will your website rise to the top and stand out among the masses? Why should or would your website appear on the first page of Google? In other words, what makes YOU special?

Two questions that are most important to your site visitors are:

  1. 1.  Who is your target audience?
  2. 2.  What makes you unique, different or special?

Certainly there are many factors in deciding what makes you special. Here are my top three questions to identify what makes you SPECIAL.

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Posted in Attract Your Ideal Clients, Effective Web Sites, Law of attraction, Small Business Owners | No Comments »

Choosing Website Colors

Wednesday, September 2nd, 2009

XXL pencils with pathDo you know how powerful the colors are on a website? Colors make a first impression and also evoke emotions. Sometimes a simple change of colors on a website can create a whole new look and feel while keeping the same basic design.

It’s a good idea to have the colors of your logo be represented on the website. This creates a branding image in the mind of your customers. Whenever we see yellow & red & the golden arches we know what famous fast food chain that represents.

As with everything, there are positives and negatives to each color. Knowing your target audience will determine which colors you’ll choose to convey. When you’re appealing to a global audience, knowing the color meanings of different cultures will be beneficial. See a Cultural Color Chart.

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Posted in Attract Your Ideal Clients, Effective Web Sites, Law of attraction, Web Design Ideas, Web Site Design, Web Trends | 13 Comments »

What Makes a Good Website?

Wednesday, July 22nd, 2009

On average, I visit about 80 different websites every day. It’s refreshing to come across sites that have nice designs in addition to good functionality. Thought I’d mention a couple here. Just so you know, we didn’t design these sites.

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Posted in Attract Your Ideal Clients, Effective Web Sites, Web Site Design | 4 Comments »

Talk to Me

Wednesday, June 10th, 2009

How do you like to communicate with potential clients who visit your website?

If you prefer email, here are a few tips:

  • Include your email address more than once on your Home Page and several times throughout your site.
  • Consider having your email address in a larger font to make it stand out.
  • Ask your web person to use an anti-harvesting script on the email address so you won’t get spammed.
  • Forget the cute graphic envelopes or postal boxes that say, “Email me”. When the page is printed, the recipient won’t know what your email address is.
  • Check your inbox several times a day and respond promptly to all inquiries. If a potential client sends you an email they will expect an immediate response – no later than 24 hours. The quicker you respond, the more likely you are to get the sale. (more…)

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Posted in Attract Your Ideal Clients, Client Relations, Small Business Owners | No Comments »

3-Step Website Action Plan

Wednesday, March 4th, 2009

Are you confused about what to do and when with your website? Does your website need a facelift? Has the focus of your business changed? Take immediate action today with these 3 easy steps.

Step 1. Remove or change old dates pertaining to:

Workshops, events, seminars, specials, sales, coupons.

Copyright information.

Holiday hours or schedules.

Nothing screams neglect more than old dates on a website.

Step 2. New Look

Just as cars and fashions change so do the look and feel of websites. Technology continues to advance quite rapidly. What is available to web developers now for design and functionality may not have been available 2 or 3 years ago. Visitors spend less than 6 seconds on a home page. That’s how fast they make a decision to explore your site further or surf on. This instant impression is based on color, look/feel of the layout, navigation and clickable links to other pages in the site.

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Posted in Attract Your Ideal Clients, Effective Web Sites, Small Business Owners, Web Design Ideas, Web Site Design | No Comments »

Pre-Qualify Potential Clients with Your Website

Wednesday, February 18th, 2009
Prequalify clients with your FAQ's

Prequalify clients with your FAQ's

A great way to pre-qualify potential clients that visit your website is to add a FAQ or Do’s/Don’ts page. This will help fine-tune the types of clients who will contact you for your products or services. To develop your own FAQ page, think of the top questions your ideal clients ask you. Browse your emails for the most commonly asked questions and your responses. When people are shopping for a product either on or offline, the FAQ can help close the deal.

Here is a short example:

Just like each client is unique – every web company has unique offerings. Here’s what we do and don’t do:

We Do:

  • Create customized web designs.
  • Work virtually with companies outside of Colorado.
  • Respond to every phone call and email within 24 hours.

Think about what makes you stand out from your competition. Put the top 3 on your website, you might also include one of these benefits at the end of your voice message.

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Posted in Artists, Attract Your Ideal Clients, Client Relations, Entrepreneurs, Small Business Owners | 1 Comment »

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