Archive for the ‘Web Site Design’ Category

Searching by Part Numbers

Wednesday, April 15th, 2009

searchThis is an expanded version of what was written in the March 2009 Muse News. If you’d like to subscribe to the free monthly Muse News or read the archives then click here.

A plastic part in our refrigerator broke so I drove over to Sears thinking I could either buy one or they would order it for me. They said, “Oh, no we don’t do that, you have to go to our Parts Store and they are closed today.” Then I said, “Hmmm, can you order it for me online?” Then she replied again, “No, you would need to do that yourself.” So, I went back home, fired up the computer and typed the part # in Google. The first couple sites I found were awfully confusing and I couldn’t even figure out how to buy the part from these sites. Then I discovered: www.partselect.com This is an amazing website and so easy to navigate. Not only did I find the part right away with a price; the bonus was reading the Do-It-Yourself stories they post on the site. I was able to print those specific to the installation of this part and also realized I needed to order one more piece to make this thing work. With just a few clicks of the mouse, my order was placed and I received the part in less than 7 days. Now, THAT is customer service!
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3-Step Website Action Plan

Wednesday, March 4th, 2009

Are you confused about what to do and when with your website? Does your website need a facelift? Has the focus of your business changed? Take immediate action today with these 3 easy steps.

Step 1. Remove or change old dates pertaining to:

Workshops, events, seminars, specials, sales, coupons.

Copyright information.

Holiday hours or schedules.

Nothing screams neglect more than old dates on a website.

Step 2. New Look

Just as cars and fashions change so do the look and feel of websites. Technology continues to advance quite rapidly. What is available to web developers now for design and functionality may not have been available 2 or 3 years ago. Visitors spend less than 6 seconds on a home page. That’s how fast they make a decision to explore your site further or surf on. This instant impression is based on color, look/feel of the layout, navigation and clickable links to other pages in the site.

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