Archive for the ‘Web Trends’ Category

Choosing Website Colors

Wednesday, September 2nd, 2009

XXL pencils with pathDo you know how powerful the colors are on a website? Colors make a first impression and also evoke emotions. Sometimes a simple change of colors on a website can create a whole new look and feel while keeping the same basic design.

It’s a good idea to have the colors of your logo be represented on the website. This creates a branding image in the mind of your customers. Whenever we see yellow & red & the golden arches we know what famous fast food chain that represents.

As with everything, there are positives and negatives to each color. Knowing your target audience will determine which colors you’ll choose to convey. When you’re appealing to a global audience, knowing the color meanings of different cultures will be beneficial. See a Cultural Color Chart.

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Search Engine Demographics

Wednesday, May 13th, 2009

browser-windowsWhenever I do a workshop or speaking engagement I ask the audience, “What search engine do you use for finding sites and information?” I’m often surprised at the responses and almost always learn about one or two search engines that I’ve never heard of before. Google, MSN & Yahoo remain in the top three so I’ll summarize some of the data for those.

Google is preferred by males and Google users are 43 percent more likely to buy online over other Internet users.

MSN is preferred by females and those 55 and over prefer this search engine. MSN users are 48 percent more likely to purchase than other Internet users.

Yahoo! users make up the 18-34-year-old segment and are 31 percent more likely to make online purchases.

As a web marketer how will you use this useful information?

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