Posts Tagged ‘attracting clients’

Alphabetical Gratitude Journal

Wednesday, September 30th, 2009

What are you most grateful for? Take a few minutes to create an alphabetical Gratitude Journal.  Here are just a few gems of gratitude that I jotted down.

Appreciation of art and artists.

Birds. I love to watch birds, especially finches. They are so bright and colorful.

live-lifeConvertible Just getting in the car and putting the top down makes me smile.

Dogs. I love dogs. They love you unconditionally and are always happy to see you.

Enlightened. A wonderful way to be in the world – I am enlightened every day.

Flowers – Wild flowers in the mountains are spectacular! Fresh flowers in the home are so beautiful.

Grandma and Grandpa. Loved them so much and grateful for everything they taught me.

Home – It’s like a big hug, warm and welcoming.

Intuition – Listening to the inner voice.

Jenny – My fabulous friend and massage therapist. Aaaaah!

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Choosing Website Colors

Wednesday, September 2nd, 2009

XXL pencils with pathDo you know how powerful the colors are on a website? Colors make a first impression and also evoke emotions. Sometimes a simple change of colors on a website can create a whole new look and feel while keeping the same basic design.

It’s a good idea to have the colors of your logo be represented on the website. This creates a branding image in the mind of your customers. Whenever we see yellow & red & the golden arches we know what famous fast food chain that represents.

As with everything, there are positives and negatives to each color. Knowing your target audience will determine which colors you’ll choose to convey. When you’re appealing to a global audience, knowing the color meanings of different cultures will be beneficial. See a Cultural Color Chart.

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Talk to Me

Wednesday, June 10th, 2009

How do you like to communicate with potential clients who visit your website?

If you prefer email, here are a few tips:

  • Include your email address more than once on your Home Page and several times throughout your site.
  • Consider having your email address in a larger font to make it stand out.
  • Ask your web person to use an anti-harvesting script on the email address so you won’t get spammed.
  • Forget the cute graphic envelopes or postal boxes that say, “Email me”. When the page is printed, the recipient won’t know what your email address is.
  • Check your inbox several times a day and respond promptly to all inquiries. If a potential client sends you an email they will expect an immediate response – no later than 24 hours. The quicker you respond, the more likely you are to get the sale. (more…)

Pre-Qualify Potential Clients with Your Website

Wednesday, February 18th, 2009
Prequalify clients with your FAQ's

Prequalify clients with your FAQ's

A great way to pre-qualify potential clients that visit your website is to add a FAQ or Do’s/Don’ts page. This will help fine-tune the types of clients who will contact you for your products or services. To develop your own FAQ page, think of the top questions your ideal clients ask you. Browse your emails for the most commonly asked questions and your responses. When people are shopping for a product either on or offline, the FAQ can help close the deal.

Here is a short example:

Just like each client is unique – every web company has unique offerings. Here’s what we do and don’t do:

We Do:

  • Create customized web designs.
  • Work virtually with companies outside of Colorado.
  • Respond to every phone call and email within 24 hours.

Think about what makes you stand out from your competition. Put the top 3 on your website, you might also include one of these benefits at the end of your voice message.

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