Did you put up a website with expectations that clients would come clamoring to buy your unique products or services? If so, consider some offline marketing to get clients online.
SEND THANK YOU NOTES
Did you know that a large percentage of new business comes from referrals? Send a personal, handwritten thank you note to anyone who refers someone to you. This will perpetuate more referrals and I bet your competition isn’t doing this! Who doesn’t love to get something in the postal mail besides bills and junk mail?
AUTO ID PLATES AND LETTERING
How often are you stuck in traffic and end up staring at the license plate in front of you? This is the perfect place to display your web site address. If you have a short slogan or tagline, it can be placed on top with your web site address on the bottom. There are also companies that offer nice lettering to place on your back or side window. Have you ever searched for a pen and paper while trying to memorize the magnetic sign on the truck for handyman services, plumbing or hardwood flooring? The person in the vehicle behind you could be your next customer!
C
Do you know how powerful the colors are on a website? Colors make a first impression and also evoke emotions. Sometimes a simple change of colors on a website can create a whole new look and feel while keeping the same basic design.
