According to recent web statistics there are one trillion websites. Keeping this number in mind, how will your website rise to the top and stand out among the masses? Why should or would your website appear on the first page of Google? In other words, what makes YOU special?

Two questions that are most important to your site visitors are:

1. 1.  Who is your target audience?
2. 2.  What makes you unique, different or special?

Certainly there are many factors in deciding what makes you special. Here are my top three questions to identify what makes you SPECIAL.

Take a look at your competition. How do you differ from them? Is there something you offer that your competition doesn’t?

1. What experiences and backgrounds do you and your employees bring forth?
2. 3. Listen to what your customers are saying. What words do they use to describe you and your company?

The answers to these questions will help you succeed both on and offline.  Write your answers in the Comments area and let us all know what makes you special!