1. Big Red Flag. No website? If the person you are planning to hire doesn’t have a site of his or her own, this is a big red flag. How will they know what works or doesn’t work if they haven’t tested it on their own site? If they are a professional in business they will have a website. Their website is a true reflection of them – study it carefully looking for anything that may indicate “this company looks great!” to “I have some doubts in working with this company”.
2. Listen to me. Can you hear me now? Are they really listening to what you want/need? OR immediately writing out a prescription like a bad doctor based upon what they think you need. If it is the latter – run-Forest-run.
3. Experience. How many years of experience does this person have? How will this benefit you?
4. Resources. How many resources does this person utilize? If they work only with one program or have one resource and derive all information/facts from that one source – probably not in your best interest to hire someone with such limited resources.
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Whenever I do a workshop or speaking engagement I ask the audience, “What search engine do you use for finding sites and information?” I’m often surprised at the responses and almost always learn about one or two search engines that I’ve never heard of before. Google, MSN & Yahoo remain in the top three so I’ll summarize some of the data for those.
I often hear from weary website owners that they just don’t have the time to market their websites. Thinking about doing this in large chunks of time can be overwhelming. Just the thought of it may discourage you from taking any action at all. So here’s a challenge for each of you. Do you have 5 minutes? Here’s what you can do in 5 minutes:
