Posts Tagged ‘marketing ideas’
Friday, November 4th, 2011
Did you put up a website with expectations that clients would come clamoring to buy your unique products or services? If so, consider some offline marketing to get clients online.
SEND THANK YOU NOTES
Did you know that a large percentage of new business comes from referrals? Send a personal, handwritten thank you note to anyone who refers someone to you. This will perpetuate more referrals and I bet your competition isn’t doing this! Who doesn’t love to get something in the postal mail besides bills and junk mail?
AUTO ID PLATES AND LETTERING
How often are you stuck in traffic and end up staring at the license plate in front of you? This is the perfect place to display your web site address. If you have a short slogan or tagline, it can be placed on top with your web site address on the bottom. There are also companies that offer nice lettering to place on your back or side window. Have you ever searched for a pen and paper while trying to memorize the magnetic sign on the truck for handyman services, plumbing or hardwood flooring? The person in the vehicle behind you could be your next customer!
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Tags: attracting clients, internet marketing, marketing ideas, Web Marketing, web site marketing, website marketing
Posted in Attract Your Ideal Clients, Creative Marketing, Web Marketing | No Comments »
Wednesday, November 17th, 2010
When dining at a nice restaurant, it’s more than the food and presentation that makes for an experience. It’s the ambience, the wait staff, the manager and those little extras that will motivate us to tell others. There’s a charming restaurant in an old house in Littleton, CO that has amazing food and ambience. The main reason I like to go there is because of Lou – he is a poet/actor/waiter. He has so many poems in his head that he can recite one for just about any occasion. Yes, the food is great, yes the ambience is great – but it’s Lou that keeps me coming back. He adds immensely to the dining experience. It’s the same with a website. You want more than just a pretty picture sitting there. You want people to keep coming back and buying your products or using your services because of the experience.
How can you enhance the “experience” the visitor will have at your website?
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Tags: attracting clients, Business Strategy, effective web design, marketing ideas, Web Marketing
Posted in Effective Web Sites, Web Design Ideas, Web Marketing, Web Site Design, Web Trends | No Comments »
Wednesday, September 15th, 2010
In today’s world it is more important than ever to be collaborating and connecting with new people every day. Being a connector is one of my greatest strengths and I want to help you make some new connections today. Do you know at least six people that you would highly recommend their services? Of course you do! Every person reading this knows at least six people and that’s a lot of new people you could meet. First, you have to know the specific type of collaboration or connection you are looking for. Here are some examples:
Collaboration – This is something The Web Muse & Co. does every day. We are in communications with Printers, Public Relations Firms, Marketing Companies, Virtual Assistants, Graphic Designers, Search Engine Optimization, Pay-Per-Click, Social Media experts and many more. These are all people we “collaborate” with – meaning that we work on a project together. We refer business back and forth. Think about all the different people you interact with on a daily basis and make a list of those types of businesses.
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Tags: Business Strategy, marketing ideas, social networking
Posted in Law of attraction, Small Business Owners | No Comments »
Wednesday, November 25th, 2009
Pretend you are opening a store in a busy shopping mall. As a savvy business owner you will budget for the monthly rent, utilities, security, signage, advertising, marketing, fixtures and inventory. Will you expect to begin making money the minute your doors are open for business?
As a website owner, let’s use the retail store analogy – you invest money in the building of the website or the retail storefront. Next, you open your doors for business or your website goes “live”. The thinking is that once the website is built, the search engines should find you immediately and the cash register will start ringing. Is this realistic? Why are online expectations so drastically unrealistic from offline expectations?
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Tags: Business Strategy, effective web design, internet marketing, marketing ideas, Web Marketing, website marketing
Posted in Creative Marketing, Effective Web Sites, Small Business Owners | No Comments »
Wednesday, August 19th, 2009
I read and process about 150 business emails on a daily basis and look at over 80 websites. Adding any social media activities to this already heavily multitasking type schedule is overwhelming. I feel first and foremost I need to be responding to clients and scheduling projects with our team. I tried delegating this social media aspect to my assistant and that just didn’t work. I think social media is something one personally needs to do. It’s kind of like sending my assistant to a networking meeting – it’s not the same as me being there in person.
I gotta tell ya, this twittering is like texting on steroids. I’m still weighing out the time vs. benefit. Stats show that 60% of people who start on Twitter become Twitter Quitters. The piece I find fascinating is that it can be educational and easy to find resources with Twitter search. The company is growing rapidly and new uses for it are developing all the time. So, we’ll see what transpires in the next few months.
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Tags: internet marketing, marketing ideas, social networking, twitter, Web Marketing, web site marketing, website marketing
Posted in Creative Marketing, Small Business Owners, Web Marketing | No Comments »
Wednesday, July 8th, 2009
Are you a creative type? Me too! Having a creative mind can be both a curse and a gift. With so many ideas and business offerings buzzing inside our heads, we often experience headaches and euphoria simultaneously. We want to tell or show everyone all the many things we do.
Those of us with websites, blogs and ezines may want to showcase lots of products or services with too much text. You’ve seen the websites I’m talking about – too much text, too many calls. The reality is that simpler really is best.
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Tags: Add new tag, effective web design, marketing ideas, Web Marketing, web site marketing, website marketing
Posted in Artists, Effective Web Sites, Small Business Owners, Web Site Design | 1 Comment »
Wednesday, March 18th, 2009
It’s baffling to me when people put up a website and expect people to just find it. If you read these suggestions and smack your forehead saying, “Oh, I can’t believe we ran that $3,000 magazine ad without our web address! “ You are not alone! Businesses every day are frequently overlooking offline marketing to bring visitors to their site.
How many people are going to find out about your website off-the-web before they are online? Print your web address and e-mail on every piece of paper and promotional material that leaves your office. Your web address and e-mail address should be on business cards, brochures, letterhead and envelopes. The recipients of these items may not know you have a website and will be prompted to take a look. If they know about your website, maybe they haven’t been back to visit and will place your business card by their computer as a reminder to check it out.
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Tags: marketing ideas, website marketing
Posted in Artists, Client Relations, Creative Marketing, Entrepreneurs, Small Business Owners, Web Marketing | No Comments »
SEND THANK YOU NOTES
