Whenever I do a workshop or speaking engagement I ask the audience, “What search engine do you use for finding sites and information?” I’m often surprised at the responses and almost always learn about one or two search engines that I’ve never heard of before. Google, MSN & Yahoo remain in the top three so I’ll summarize some of the data for those.
Google is preferred by males and Google users are 43 percent more likely to buy online over other Internet users.
MSN is preferred by females and those 55 and over prefer this search engine. MSN users are 48 percent more likely to purchase than other Internet users.
Yahoo! users make up the 18-34-year-old segment and are 31 percent more likely to make online purchases.
As a web marketer how will you use this useful information?
