1. Easy – Let the visitor know it is easy to do business with you. Easy to order, easy to buy, easy to subscribe, easy to phone, easy, easy, easy. Don’t we all want everything to be easy? This is a buzzword for sure.
2. FREE – yes, put this word in big, bold capital letters at least once on your home page. Everyone can give something away for FREE. The Internet was built on the premise of FREE. What can you give away for FREE?
3. Today – Why delay? Order today! Now is good, today is better! This word invites the visitor to take action today. Tell them why today is better than tomorrow and that’s even better. Encourage them to buy from you today.
What online newsletters aka ezines are worth reading? I like newsletters that provide valuable information, resources and do-it-now action tips. I unsubscribe quickly from newsletters that continually try to push their products or services on me. Since I spend a great deal of time online, I print the newsletters and read offline later. However, stats show that the majority of people DO read online. Here are the top five newsletters that I read faithfully. I will often share information and resources from them with our clients.
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It’s pretty easy and user-friendly. Since I already use Gmail – I installed the Google app so a mini calendar shows up on the left sidebar below my labels. The Quick Add feature allows you to type in something like: 3pm 7/19 Meeting with Client Name, location, phone. It can be typed in any order that makes sense to you. Then Google Calendar automatically places it on that date with a default of 1 hour. If I type in the time frame like 3-5 pm then it blocks out that time on the calendar. I put everything on one calendar – both business and personal. There is the option of creating several calendars though and that may make sense for your activities.
I grew up on a farm in 
