Posts Tagged ‘Web Marketing’
Friday, November 4th, 2011
Did you put up a website with expectations that clients would come clamoring to buy your unique products or services? If so, consider some offline marketing to get clients online.
SEND THANK YOU NOTES
Did you know that a large percentage of new business comes from referrals? Send a personal, handwritten thank you note to anyone who refers someone to you. This will perpetuate more referrals and I bet your competition isn’t doing this! Who doesn’t love to get something in the postal mail besides bills and junk mail?
AUTO ID PLATES AND LETTERING
How often are you stuck in traffic and end up staring at the license plate in front of you? This is the perfect place to display your web site address. If you have a short slogan or tagline, it can be placed on top with your web site address on the bottom. There are also companies that offer nice lettering to place on your back or side window. Have you ever searched for a pen and paper while trying to memorize the magnetic sign on the truck for handyman services, plumbing or hardwood flooring? The person in the vehicle behind you could be your next customer!
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Tags: attracting clients, internet marketing, marketing ideas, Web Marketing, web site marketing, website marketing
Posted in Attract Your Ideal Clients, Creative Marketing, Web Marketing | No Comments »
Wednesday, October 26th, 2011
I’m a big fan of local directories and was very excited to see RelyLocal come to Highlands Ranch, CO. Local businesses can contact Chris Strassburger at 303.808.0823 and ask him about the amazingly affordable advertising packages. I signed up for the $25/month package and included a coupon with my ad. If you are not a local business in Highlands Ranch, Colorado – go to their main site at www.relylocal.com and see if there’s a representative in your area. Get more business and get to the top of the search engines by advertising in local or industry specific directories.
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Tags: effective advertising, Web Marketing, web site marketing, website marketing
Posted in Creative Marketing, Web Marketing | No Comments »
Wednesday, November 17th, 2010
When dining at a nice restaurant, it’s more than the food and presentation that makes for an experience. It’s the ambience, the wait staff, the manager and those little extras that will motivate us to tell others. There’s a charming restaurant in an old house in Littleton, CO that has amazing food and ambience. The main reason I like to go there is because of Lou – he is a poet/actor/waiter. He has so many poems in his head that he can recite one for just about any occasion. Yes, the food is great, yes the ambience is great – but it’s Lou that keeps me coming back. He adds immensely to the dining experience. It’s the same with a website. You want more than just a pretty picture sitting there. You want people to keep coming back and buying your products or using your services because of the experience.
How can you enhance the “experience” the visitor will have at your website?
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Tags: attracting clients, Business Strategy, effective web design, marketing ideas, Web Marketing
Posted in Effective Web Sites, Web Design Ideas, Web Marketing, Web Site Design, Web Trends | No Comments »
Wednesday, November 10th, 2010
Several times a day I’ll get an email or phone call from a client asking if I have heard of “SEO Company #3,000”. They are guaranteeing top placement in the search engines for only $29 or $229 or some other enticing amount. Isn’t that a smokin’ deal? What do you think I should do? Hmmm, hang with me while I muse about this.
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Tags: effective web design, internet marketing, search engine optimization, SEO, Small Business, Web Marketing
Posted in Effective Web Sites, Web Design Ideas, Web Marketing, Web Site Design, Web Trends | No Comments »
Wednesday, October 13th, 2010
I was eating a bag of pistachios and started laughing out loud when I read this: Everybody’s Nuts guarantees that 100% of our nuts will be open. If you find a closed nut do not attempt to negotiate with it. Simply return it for a free bag of nuts! Go to our website at www.everybodysnuts.com
Their website is awesome! It’s simple and interactive. Check out the section that says Create Your Own Stach Comic. And by the way, their nuts are really good and addicting.
I think they’ve done an ingenious job of marketing. Is there some way you can add this type of humor into what you are doing? Their name is very catchy and memorable. The navigation on the website is funny too. They just recently added an online store where you can buy nuts by the case. I can think of several people who would get a real laugh out of getting these as a gift. Have some fun playing around their site and maybe it will spark some ideas for your own web site!
Tags: effective web design, internet marketing, Small Business, Web Marketing
Posted in Attract Your Ideal Clients, Effective Web Sites, Web Marketing | No Comments »
Wednesday, December 9th, 2009
Have you noticed all the makeover shows lately? Total home and room makeovers, body makeovers from losing weight to plastic surgery, wardrobe makeovers, cosmetic makeovers from new hair to new teeth. We seem to be fascinated with improvements and making things better. Below are top five questions to ask yourself and you’ll know for certain when your website needs a makeover.
- If it was designed more than 3 years ago, it most likely needs a new look. Technology has changed with programs, coding and search engines. Also, people want instant gratification so text-heavy, slow-loading sites are a thing of the past.
- If you had a friend or relative design your site. There is much more to designing an effective website than creating a Word document or Illustrator drawing. Friends or relatives most likely will not have extensive knowledge and experience with html coding, search engines and usability. Also, they may not have the time to devote and your website becomes a low priority. (more…)
Tags: effective web design, Web Marketing, website redesign
Posted in Web Site Design | No Comments »
Wednesday, November 25th, 2009
Pretend you are opening a store in a busy shopping mall. As a savvy business owner you will budget for the monthly rent, utilities, security, signage, advertising, marketing, fixtures and inventory. Will you expect to begin making money the minute your doors are open for business?
As a website owner, let’s use the retail store analogy – you invest money in the building of the website or the retail storefront. Next, you open your doors for business or your website goes “live”. The thinking is that once the website is built, the search engines should find you immediately and the cash register will start ringing. Is this realistic? Why are online expectations so drastically unrealistic from offline expectations?
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Tags: Business Strategy, effective web design, internet marketing, marketing ideas, Web Marketing, website marketing
Posted in Creative Marketing, Effective Web Sites, Small Business Owners | No Comments »
Wednesday, November 11th, 2009
1. Easy – Let the visitor know it is easy to do business with you. Easy to order, easy to buy, easy to subscribe, easy to phone, easy, easy, easy. Don’t we all want everything to be easy? This is a buzzword for sure.
2. FREE – yes, put this word in big, bold capital letters at least once on your home page. Everyone can give something away for FREE. The Internet was built on the premise of FREE. What can you give away for FREE?
3. Today – Why delay? Order today! Now is good, today is better! This word invites the visitor to take action today. Tell them why today is better than tomorrow and that’s even better. Encourage them to buy from you today.
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Tags: effective web design, internet marketing, Small Business, Web Marketing
Posted in Creative Marketing, Effective Web Sites, Small Business Owners | No Comments »
Wednesday, August 19th, 2009
I read and process about 150 business emails on a daily basis and look at over 80 websites. Adding any social media activities to this already heavily multitasking type schedule is overwhelming. I feel first and foremost I need to be responding to clients and scheduling projects with our team. I tried delegating this social media aspect to my assistant and that just didn’t work. I think social media is something one personally needs to do. It’s kind of like sending my assistant to a networking meeting – it’s not the same as me being there in person.
I gotta tell ya, this twittering is like texting on steroids. I’m still weighing out the time vs. benefit. Stats show that 60% of people who start on Twitter become Twitter Quitters. The piece I find fascinating is that it can be educational and easy to find resources with Twitter search. The company is growing rapidly and new uses for it are developing all the time. So, we’ll see what transpires in the next few months.
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Tags: internet marketing, marketing ideas, social networking, twitter, Web Marketing, web site marketing, website marketing
Posted in Creative Marketing, Small Business Owners, Web Marketing | No Comments »
Wednesday, July 8th, 2009
Are you a creative type? Me too! Having a creative mind can be both a curse and a gift. With so many ideas and business offerings buzzing inside our heads, we often experience headaches and euphoria simultaneously. We want to tell or show everyone all the many things we do.
Those of us with websites, blogs and ezines may want to showcase lots of products or services with too much text. You’ve seen the websites I’m talking about – too much text, too many calls. The reality is that simpler really is best.
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Tags: Add new tag, effective web design, marketing ideas, Web Marketing, web site marketing, website marketing
Posted in Artists, Effective Web Sites, Small Business Owners, Web Site Design | 1 Comment »
SEND THANK YOU NOTES
