Posts Tagged ‘website colors’

Choosing Website Colors

Wednesday, September 2nd, 2009

XXL pencils with pathDo you know how powerful the colors are on a website? Colors make a first impression and also evoke emotions. Sometimes a simple change of colors on a website can create a whole new look and feel while keeping the same basic design.

It’s a good idea to have the colors of your logo be represented on the website. This creates a branding image in the mind of your customers. Whenever we see yellow & red & the golden arches we know what famous fast food chain that represents.

As with everything, there are positives and negatives to each color. Knowing your target audience will determine which colors you’ll choose to convey. When you’re appealing to a global audience, knowing the color meanings of different cultures will be beneficial. See a Cultural Color Chart.

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3-Step Website Action Plan

Wednesday, March 4th, 2009

Are you confused about what to do and when with your website? Does your website need a facelift? Has the focus of your business changed? Take immediate action today with these 3 easy steps.

Step 1. Remove or change old dates pertaining to:

Workshops, events, seminars, specials, sales, coupons.

Copyright information.

Holiday hours or schedules.

Nothing screams neglect more than old dates on a website.

Step 2. New Look

Just as cars and fashions change so do the look and feel of websites. Technology continues to advance quite rapidly. What is available to web developers now for design and functionality may not have been available 2 or 3 years ago. Visitors spend less than 6 seconds on a home page. That’s how fast they make a decision to explore your site further or surf on. This instant impression is based on color, look/feel of the layout, navigation and clickable links to other pages in the site.

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