Posts Tagged ‘website marketing’
Friday, November 4th, 2011
Did you put up a website with expectations that clients would come clamoring to buy your unique products or services? If so, consider some offline marketing to get clients online.
SEND THANK YOU NOTES
Did you know that a large percentage of new business comes from referrals? Send a personal, handwritten thank you note to anyone who refers someone to you. This will perpetuate more referrals and I bet your competition isn’t doing this! Who doesn’t love to get something in the postal mail besides bills and junk mail?
AUTO ID PLATES AND LETTERING
How often are you stuck in traffic and end up staring at the license plate in front of you? This is the perfect place to display your web site address. If you have a short slogan or tagline, it can be placed on top with your web site address on the bottom. There are also companies that offer nice lettering to place on your back or side window. Have you ever searched for a pen and paper while trying to memorize the magnetic sign on the truck for handyman services, plumbing or hardwood flooring? The person in the vehicle behind you could be your next customer!
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Tags: attracting clients, internet marketing, marketing ideas, Web Marketing, web site marketing, website marketing
Posted in Attract Your Ideal Clients, Creative Marketing, Web Marketing | No Comments »
Wednesday, October 26th, 2011
I’m a big fan of local directories and was very excited to see RelyLocal come to Highlands Ranch, CO. Local businesses can contact Chris Strassburger at 303.808.0823 and ask him about the amazingly affordable advertising packages. I signed up for the $25/month package and included a coupon with my ad. If you are not a local business in Highlands Ranch, Colorado – go to their main site at www.relylocal.com and see if there’s a representative in your area. Get more business and get to the top of the search engines by advertising in local or industry specific directories.
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Tags: effective advertising, Web Marketing, web site marketing, website marketing
Posted in Creative Marketing, Web Marketing | No Comments »
Tuesday, August 30th, 2011
Simplicity
Make your web content sound simple. Try not to use difficult and confusing words. The visitors should get your message immediately. They are not going to make much effort to understand if you are being too academic. They would simply click away and you may lose a potential sale.
Your Website Copy must APPEAR easy to read before your visitors start reading it. Use an easy to read layout for your web content. Bullet points are very effective. People scan rather than read online.
Conversational
Use a consistent style of writing throughout your website. Getting the right tone is treading a fine line. Too formal, and the website seems cold and inhuman. Too informal, and the site can seem frenetic, erratic and pushy. Write in a friendly and interesting manner. Don’t sound boring and impersonal. Your visitors should enjoy reading your web content and get hooked into it.
Make website copy sound informative and professional to your customer at one time, and entertaining and friendly at another.
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Tags: copywriting, effective web design, website content, website marketing
Posted in Effective Web Sites, Web Marketing | No Comments »
Wednesday, November 25th, 2009
Pretend you are opening a store in a busy shopping mall. As a savvy business owner you will budget for the monthly rent, utilities, security, signage, advertising, marketing, fixtures and inventory. Will you expect to begin making money the minute your doors are open for business?
As a website owner, let’s use the retail store analogy – you invest money in the building of the website or the retail storefront. Next, you open your doors for business or your website goes “live”. The thinking is that once the website is built, the search engines should find you immediately and the cash register will start ringing. Is this realistic? Why are online expectations so drastically unrealistic from offline expectations?
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Tags: Business Strategy, effective web design, internet marketing, marketing ideas, Web Marketing, website marketing
Posted in Creative Marketing, Effective Web Sites, Small Business Owners | No Comments »
Wednesday, August 19th, 2009
I read and process about 150 business emails on a daily basis and look at over 80 websites. Adding any social media activities to this already heavily multitasking type schedule is overwhelming. I feel first and foremost I need to be responding to clients and scheduling projects with our team. I tried delegating this social media aspect to my assistant and that just didn’t work. I think social media is something one personally needs to do. It’s kind of like sending my assistant to a networking meeting – it’s not the same as me being there in person.
I gotta tell ya, this twittering is like texting on steroids. I’m still weighing out the time vs. benefit. Stats show that 60% of people who start on Twitter become Twitter Quitters. The piece I find fascinating is that it can be educational and easy to find resources with Twitter search. The company is growing rapidly and new uses for it are developing all the time. So, we’ll see what transpires in the next few months.
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Tags: internet marketing, marketing ideas, social networking, twitter, Web Marketing, web site marketing, website marketing
Posted in Creative Marketing, Small Business Owners, Web Marketing | No Comments »
Wednesday, July 8th, 2009
Are you a creative type? Me too! Having a creative mind can be both a curse and a gift. With so many ideas and business offerings buzzing inside our heads, we often experience headaches and euphoria simultaneously. We want to tell or show everyone all the many things we do.
Those of us with websites, blogs and ezines may want to showcase lots of products or services with too much text. You’ve seen the websites I’m talking about – too much text, too many calls. The reality is that simpler really is best.
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Tags: Add new tag, effective web design, marketing ideas, Web Marketing, web site marketing, website marketing
Posted in Artists, Effective Web Sites, Small Business Owners, Web Site Design | 1 Comment »
Wednesday, March 18th, 2009
It’s baffling to me when people put up a website and expect people to just find it. If you read these suggestions and smack your forehead saying, “Oh, I can’t believe we ran that $3,000 magazine ad without our web address! “ You are not alone! Businesses every day are frequently overlooking offline marketing to bring visitors to their site.
How many people are going to find out about your website off-the-web before they are online? Print your web address and e-mail on every piece of paper and promotional material that leaves your office. Your web address and e-mail address should be on business cards, brochures, letterhead and envelopes. The recipients of these items may not know you have a website and will be prompted to take a look. If they know about your website, maybe they haven’t been back to visit and will place your business card by their computer as a reminder to check it out.
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Tags: marketing ideas, website marketing
Posted in Artists, Client Relations, Creative Marketing, Entrepreneurs, Small Business Owners, Web Marketing | No Comments »
Wednesday, February 18th, 2009
Prequalify clients with your FAQ's
A great way to pre-qualify potential clients that visit your website is to add a FAQ or Do’s/Don’ts page. This will help fine-tune the types of clients who will contact you for your products or services. To develop your own FAQ page, think of the top questions your ideal clients ask you. Browse your emails for the most commonly asked questions and your responses. When people are shopping for a product either on or offline, the FAQ can help close the deal.
Here is a short example:
Just like each client is unique – every web company has unique offerings. Here’s what we do and don’t do:
We Do:
- Create customized web designs.
- Work virtually with companies outside of Colorado.
- Respond to every phone call and email within 24 hours.
Think about what makes you stand out from your competition. Put the top 3 on your website, you might also include one of these benefits at the end of your voice message.
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Tags: attracting clients, website marketing
Posted in Artists, Attract Your Ideal Clients, Client Relations, Entrepreneurs, Small Business Owners | 1 Comment »
SEND THANK YOU NOTES
