Do you know how powerful the colors are on a website? Colors make a first impression and also evoke emotions. Sometimes a simple change of colors on a website can create a whole new look and feel while keeping the same basic design.
It’s a good idea to have the colors of your logo be represented on the website. This creates a branding image in the mind of your customers. Whenever we see yellow & red & the golden arches we know what famous fast food chain that represents.
As with everything, there are positives and negatives to each color. Knowing your target audience will determine which colors you’ll choose to convey. When you’re appealing to a global audience, knowing the color meanings of different cultures will be beneficial. See a Cultural Color Chart.
Cash Colors – This 30-page ebook shows how to use color to create web pages that sell. For every color the author lists the feelings the visitor will experience. He also mentions industries that benefit by using certain colors and color combinations.
Meaning of colors according to the Small Business Association:
White – pure, clean, youthful, coolness, cleanliness, safety.
Black – power, elegant, secretive, classical, serious, stability.
Red – passion, excitement, danger, strength, bravery, energy.
Orange – vibrant, warm, healthy, exciting, fun.
Yellow – happiness, excitement, cheerful, alert, warm.
Green – natural, health, plentiful, wealth, freshness.
Purple – royalty, wise, celebration, romance, femininity.
Blue - intelligence, peaceful, trustworthy, authority, security.
A few websites to help you choose colors:
I’ve seen speakers wear the colors of their logos and websites to leave a lasting impression on their audience. Are the colors on your website appealing to your target audience? Leave a comment and share some sites that have a good use of colors.
Tags: attracting clients, effective web design, website colors, website redesign
This is an excellent post, I will definitely be sure to add this blog to my list
Most people all manage our-self a bit better, your post simply emphasises the fact.
do you guys think they will upgrade this product to a better one ?